Overall
Enquiries Were Present, But New Patients Fell
September received 41 enquiries while new patients moved from 25 in August to 15. The practical priority is timely contact and consultation booking for current enquiries.
Summary
Performance Overview
September received 26 Main Pipeline enquiries and 15 Meta Ads-sourced Invisalign enquiries. New-patient volume softened, so timely contact and consultation booking are the clearest opportunities.
What Worked
Website Forms And Google Ads Fed The Main Pipeline
The Main Pipeline received eight website-form enquiries, six Google Ads enquiries, and nine enquiries linked to calls through Yokine Google Ads numbers. Meta Ads supplied all 15 Invisalign enquiries.
Main Issue
Most Enquiries Remain At Their Initial Stage
The enquiry stages are heavily concentrated at their initial point, while one Main Pipeline enquiry was booked. Moving current enquiries into consultations is the key next step.
Priority
Google Ads Created A Direct Call Channel
Paid search created direct call activity at $123.33 per call. One missed call and one voicemail still need follow-up.
Results
Key September Results
September numbers across patients, lead generation, calls, and traffic.
September New Patients
15
Total Enquiries
41
Meta Ads Invisalign Enquiries
15
Calls
23
Call Answer Rate
91.3%
Website Visitors
2.56K
Google Ads Spend
$2.84K
Meta Ads Spend
$3.60K
Creatives
September Creative Set
The September creative set includes the campaign graphics used across the Clear Choice Dental clinics, spanning Invisalign, treatment education, and local dental-care messaging.
View All Graphics
New Patient Numbers
September New Patient History
September closed with 15 new patients, down from 25 in August and 28 in September 2025. Year to date, 2026 remains 5.4% ahead of the same January-to-September period in 2025.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 18 | 22 | 16 | 16 | 25 |
| February | 27 | 22 | 19 | 21 | 31 |
| March | 16 | 22 | 30 | 33 | 31 |
| April | 18 | 21 | 28 | 28 | 22 |
| May | 13 | 35 | 18 | 30 | 28 |
| June | 16 | 20 | 26 | 20 | 24 |
| July | 22 | 27 | 32 | 20 | 34 |
| August | 23 | 21 | 23 | 27 | 25 |
| September | 16 | 26 | 13 | 28 | 15 |
| October | 16 | 15 | 25 | 33 | - |
| November | 21 | 28 | 15 | 29 | - |
| December | - | 28 | 16 | 22 | - |
Monthly new patient history across 2022 to September 2026.
September 2026 Vs August 2026
September moved from 25 to 15 new patients. That is a 40.0% month-on-month decrease. September also received a substantial volume of enquiries, so timely contact and consultation booking remain the practical priority.September 2026 Vs September 2025
September moved from 28 to 15 new patients. That is a 46.4% year-on-year decrease. Year to date, 2026 has produced 235 new patients versus 223 at the same point in 2025, an increase of 5.4%.What The Enquiry Statuses Show
Most September enquiries remained at their initial stage at month end. The main and Invisalign pipelines are both concentrated at their initial stage. Contact speed, consultation booking, and follow-up completion are the most direct levers for improving future patient outcomes.Leads
Lead Breakdown
September received 41 enquiries: 26 in the Main Pipeline and 15 in the Invisalign Pipeline. The status distribution reflects each enquiry's progress at month end.
Main Pipeline
Website Forms And Google Ads Supplied The Main Pipeline
Main Pipeline Enquiries26
Estimated Treatment Value$7.4KIndicative estimate, not confirmed revenue.
Enquiry Source
Website Contact Form8
Google Ads6
Meta Ads3
Calls To Google Ads Numbers9
Current Enquiry Status
New Enquiry22
Call Back Requested2
Appointment Booked1
Not Proceeding1
The Main Pipeline received 26 enquiries, led by eight website forms and 15 Google Ads-related enquiries, including nine linked to calls to Google Ads numbers. New Enquiry means it had not moved to a later pipeline stage by month end; Call Back Requested means the patient requested a further call.
Invisalign Pipeline
Meta Ads Supplied Every Invisalign Enquiry
Invisalign Enquiries15
Estimated Treatment Value$105KIndicative estimate, not confirmed revenue.
Source And Current Status
Meta Ads15
New Enquiry15
Enquiry Details
Current Pipeline StageNew Enquiry
Average Estimated Treatment Value$7K
All 15 Invisalign enquiries came from Meta Ads and remained at their initial stage at month end. Prioritising follow-up and consultation booking should come before increasing Meta Ads enquiry volume.
Calls
Call Performance
September received 23 calls through Yokine Google Ads numbers from 21 unique callers. Two callers made two answered calls each: one pair on 29 September and one across 11 and 14 September.
September
Google Ads Created Direct Call Activity
Total Calls23
Answer Rate91.3%
Call Status
Answered21
Voicemail1
Missed1
Search Terms Available For 3 Of 23 Calls
Dentist Yokine2
Dentist Near Me1
The two repeat callers were answered on each call. Follow up the missed call and voicemail promptly. Search terms were available for the three calls associated with the landing page and unavailable for the remaining 20 calls.
Meta Report
Meta Ads Performance
Meta Ads generated broad local visibility in September. Its High-Value campaign carried the largest share of spend, while the Invisalign enquiries remained at their initial pipeline stage at month end.
Google Ads Report
Paid Search Call Performance
Call metrics count call events, not consultation bookings or new patients. All calls came through Yokine Google Ads numbers.
Total Spend
$2.84K
Total Impressions
1,421
Total Clicks
122
Total Calls
23
Call Rate (Calls / Clicks)
18.85%
Cost Per Call
$123.33
September Campaign
General Dentistry - Yokine
Spend$2,836.70
Campaign Performance
Clicks122
Impressions1,421
Cost Per Click$23.25
Click Rate8.59%
General Dentistry was the only Google Ads campaign with September activity. It supplied all paid-search impressions, clicks, and spend for the month.
Demand
21 of 23 calls were answered.
Efficiency
September spend of $2,836.70 delivered a cost per call of $123.33.
What It Means
Paid search delivered direct calls, while Meta Ads supplied the Invisalign enquiries. Both channels now depend on consistent call handling and enquiry follow-up to turn demand into consultations and new patients.
Website Traffic
Website Traffic Mix
Website traffic reached 2,560 visitors in September, up 36.03% on the prior 30 days. Paid, direct, and organic channels formed the largest parts of the mix.
Paid998
Direct592
Organic584
CPC-Tagged Traffic171
Referral92
Search75
Other Channels48
Main Drivers
Paid, direct, and organic traffic formed the main demand base. Paid delivered 998 visitors, direct 592, and organic 584. Together, those three channels made up 84.9% of September website traffic.Support Channels
CPC-tagged traffic, referral, and search added another 338 visitors. CPC traffic contributed 171 visitors, alongside 92 referral and 75 search visitors. The CPC category is separate from the Paid channel.What It Means
Website traffic grew and website forms added Main Pipeline enquiries. The Main Pipeline received eight website-form enquiries. The immediate focus is ensuring current enquiries are followed up and progressed.Landing Page
Landing Page Call Activity
Three Google Ads calls came through the main landing page. The remaining calls came through Google Ads call numbers without an associated landing page.
Overview
Three Google Ads Calls Came Through The Main Landing Page
Calls From Main Landing Page3
Calls Without Page URL20
Calls By Entry Point
Main Landing Page3
Calls Without An Associated Landing Page20
Intent
Search Terms Available For 3 Of 23 Calls
Search Terms For Landing-Page Calls
Dentist Yokine2
Dentist Near Me1
For the three calls associated with the landing page, two used “dentist Yokine” and one used “dentist near me”. Search terms were unavailable for the remaining 20 calls.
| Landing Page | URL |
|---|---|
| Main Landing Page | View Landing Page |
Wins
Strongest Outcomes
Biggest Win
Google Ads Created Direct Call Activity
Google Ads generated 23 calls in September.
Call Handling
Most Calls Were Answered Live
The answer rate was 91.3%. One voicemail and one missed call need timely follow-up.
Lead Volume
Meta Ads Created An Invisalign Enquiry Base
Meta Ads supplied all 15 Invisalign enquiries, giving the clinic a defined group to move into consultation conversations.
Creative Signal
Meta Ads Sustained Broad Local Visibility
The September campaign mix maintained broad local visibility, led by the High-Value campaign's spend.
Notes
Content Shoot Recommendation
Fresh video content will help Meta Ads keep testing new variants while retaining the treatment themes that continue to generate cosmetic interest.
Priority Recommendation
Schedule The Proposed Video Shoot For The Clear Choice Dental Clinics
The strongest shoot focus remains Invisalign, emergency care, and family or general-dentistry messaging. Fresh clinician-led footage across those themes will give Meta Ads stronger video creative to work with and reduce reliance on the same educational angles.
Action Plan
Priority Actions Ahead
These actions reflect the agreed pending items and the September performance priorities.
1
Progress Current Enquiries Beyond Their Initial Stage
Owner: Clear Choice Dental
Move active Main and Invisalign Pipeline enquiries into the appropriate status as contact, qualification, and bookings occur.
2
Confirm The $199 New-Patient Promotion
Owner: Clear Choice Dental, then Shoutout Digital
Confirm the final offer inclusions, terms and conditions, and preferred launch timing. Shoutout Digital can then prepare the creative and launch the campaign.
3
Share Appointment Capacity Data
Owner: Clear Choice Dental
Provide June to August appointment-capacity data for each clinic so future marketing decisions can be aligned with available bookings.
4
Enable Recall Campaign Planning
Owner: Clear Choice Dental, then Shoutout Digital
Share the recall patient list with contact details and confirm whether recall messages should use the included monthly text allowance or a paid text-messaging service. Shoutout Digital can then prepare the recall templates.